What's it all about?
Over the next 7 days, Melbourne's breweries, bars, venues and beer retail outlets are showcasing the wonderful world of good beer with events, special deals, fun incentives and good beer friendly environments.
The week also coincides with the Australian International Beer Awards (AIBA), which are announced at a gala dinner on Friday night. This also means that many luminaries from the Australian-wide and global beer industry are either in Melbourne or have their eye on Melbourne...as they wait to hear which beers (including 550 international entries) have been awarded gold in 2011.
What When Where How Why?
Everything you need to know about Good Beer Week can be found on the GBW website: www.goodbeerweek.com
Even more GBW information, insights and news can discovered at The Crafty Pint: www.craftypint.com
You can also follow the live action via the twitter hashtag #GBW
But beer is beer?
No...GOOD BEER is not "just beer". Beer is diverse and interesting!
Good beer has flavour (LOADS of flavour), character, depth, complexity, length. Good beer is very interesting...and much fun.
If anything...the ultimate aim of the week is to really open up good beer to everyone. Therefore, if there is only one thing you get out of this week...please make it the decision to try a beer that you have never tasted before.
James loves Good Beer...
I'll be around here and there...at as many Good Beer Week event's and bars that I can get too...and maybe even a few sneaky extras...so say hi if you spot me...
So Melbourne, I commend you to go somewhere with beer that you have never been before...and have a very Good Beer Week!